Rubric v1 · 16 products scored
Dental care rubric
Every product in this category is scored against the same rubric. Weights sum to 100. A hit on any disqualifier forces a "skip" verdict regardless of the point total.
Criteria & weights
1. VOHC Seal of Acceptance
- 10VOHC Seal of Acceptance for plaque or tartar
- 5Claims plaque or tartar control without VOHC
- 0No VOHC recognition
2. Ingredient transparency
- 10Full ingredient list with actives named
- 5Partial list, active undisclosed
- 0No ingredient list
3. Calorie or dose disclosure
- 10Per-chew kcal or per-use dose with weight-based guidance
- 5Bulk information only
- 0No dose or kcal information
4. Mechanism disclosure
- 10Named mechanism with active and mode of action
- 5General mechanism (mechanical abrasion or enzymatic)
- 0No mechanism explained
5. Size guidance
- 10Size chart tied to weight range
- 5Size tiers only
- 0One size, no guidance
6. Safety profile
- 10Species-safe formula with disclosed cautions and contraindications
- 5No cautions listed but species-safe formula
- 0Contains species-inappropriate ingredient (fluoride ingestible, xylitol)
7. Clinical evidence
- 10Named clinical study or peer-reviewed evidence cited
- 5Marketing claim of veterinary support
- 0No study or veterinary endorsement
Disqualifiers
Any of the following forces a "skip" verdict, no matter how well the product scores on other criteria. Non-negotiable.
- Contains xylitol
- Contains fluoride in an ingestible product
- Recalled in the last 24 months
Verdict thresholds
Total score cutoffs for each public verdict tier. Sum of weighted criterion scores maps directly onto these bands.
- Editors' pick
- ≥ 80
- Solid buy
- ≥ 65
- Situational
- ≥ 50