Rubric v1 · 16 products scored
Dog treat rubric
Every product in this category is scored against the same rubric. Weights sum to 100. A hit on any disqualifier forces a "skip" verdict regardless of the point total.
Criteria & weights
1. Ingredient transparency
- 10Full ingredient panel with named sources
- 5Named primary protein, rest generic
- 0Vague terms only ("meat by-products", "animal digest")
2. Calorie disclosure
- 10Kcal per treat published
- 5Kcal per bag only
- 0No kcal information
3. Training suitability
- 10Small (<1 kcal) or easily broken pieces
- 5Medium size, breakable
- 0Large biscuit only, not breakable
4. Limited ingredient / single protein
- 10Single- or limited-ingredient formula
- 5Single named protein among several fillers
- 0Multi-protein or unnamed protein blend
5. No artificial additives
- 10No artificial colors, flavors, or synthetic preservatives
- 5One flagged additive
- 0Contains artificial colors or BHA/BHT/propylene glycol
6. Sourcing transparency
- 10Made in and sourced-from both disclosed
- 5Made in country stated, sourcing not
- 0No country of origin
7. Functional claim support
- 10Names active ingredient with disclosed dose (or no health claim made)
- 5Names active ingredient, dose omitted
- 0Health claim with no named active ingredient
Disqualifiers
Any of the following forces a "skip" verdict, no matter how well the product scores on other criteria. Non-negotiable.
- Contains xylitol
- Contains propylene glycol
- Recalled in the last 24 months (CPSC, FDA, or manufacturer)
Verdict thresholds
Total score cutoffs for each public verdict tier. Sum of weighted criterion scores maps directly onto these bands.
- Editors' pick
- ≥ 80
- Solid buy
- ≥ 65
- Situational
- ≥ 50